The idea would be to "render sharing of media files impractical while leaving basic e-mail and web access functional." Lily Allen, who was the target of quite a large amount of criticism for running her mouth on the issue while technically breaching copyright law on the exact same website, was applauded by the audience for her campaign to "alert music lovers to the threat that illegal downloading presents to our industry."
Jim Killock, executive director of digital rights activists the Open Rights Group, said that the artists had addressed the symptom, but not the cure, adding that the only answer was to "license products to compete with file-sharing." However, he said major labels are being too cautious to approve some new services.